Organizational Structure and Capabilities









Armando Gutierrez, president and owner of Gutierrez & Associates, personally coordinates and delegates all work performed by the firm for each client. This includes creative strategy sessions, personnel coordination, research analysis pertaining to the market being addressed, advertising campaigns, media projects, and budgets and strategies to be followed. Of course, his vision is supported by the work of the highly qualified personnel in his employ.

At all times, the agency works closely with our clients in order to allow us to most efficaciously implement and develop all aspects of the campaign. Gutierrez & Associates’ capabilities include facilities and personnel for the production of all types of collateral, as well as print and broadcast campaigns, establishing and maintaining telephone banks, negotiation of media contracts, production and coordination of radio and TV programs, production and distribution of press releases and articles, and the development of canvassing efforts.