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Below is an outline of the various tasks Gutierrez & Associates regularly performs on behalf of our clients in order to ensure that the appropriate information reaches the electorate:
1. Basic Printing
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Stationery and envelopes with the candidate’s logo
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Forms to be filled in by personalities to support the candidate and authorize his or her name for endorsements
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Cards with a biography of and essential data about the candidate
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Bumper stickers for cars
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Door hangers to be left for voters who are not home when they are visited
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Posters to display at stores with information about the candidate
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Cards with basic information bout the candidate and the campaign
2. Direct Mail
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The candidate’s presentation of his or her platform regarding the most relevant points to the voter
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The candidate’s achievements and community service record
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Candidate endorsements
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Answers to address disputed issues and information pertaining to the opposition’s weak points
3. Print Media
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Daily newspapers’ main, local and special sections
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Tabloids
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General interest magazines
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Community newspapers
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Fliers
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Special publications for the campaign
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Special event advertisements
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Press conferences, press releases and press coverage
4. Outdoor Advertising
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Bus benches
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Signs on bus exteriors
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Posters to place at stores, homes, etc.
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Billboards
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Signs for bus stops
5. Broadcast Media
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Paid political advertisements (30- and 60-second commercials)
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Paid programs (1/2 hour infomercials)
6. Publicity in Public Places
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Diamond signs with the candidate’s name and punch number to hang on light poles
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Signs to hang on fences
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Signs to place in lawns and other empty spaces
7. Miscellaneous Materials for Elections Day
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Palm cards
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Large diamonds to display at polling places
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T shirts and promotional hats for campaign workers
8. Phone Banks
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Instructions for querying voters about their positions before the campaign (polls)
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Instructions for attracting voters to the candidate and information about voting procedures
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